Tools for fundraising success
Whether you’re fundraising as an individual or with a team, we’ve got you covered. From fundraising tips to sample emails to social media posts, we’re here to help you reach your goal!
Step 1 - Your Fundraising Roadmap
1. Brainstorm your contacts
Include everyone in your network as you prepare to ask for donations: Friends and family, colleagues, neighbours, social media contacts, local businesses you frequent - and anyone else you can think of. Some people will prefer to help in other ways by giving you a hand to plan and host an event or by donating an item for an auction. Keep your options open!
2. Set a goal
Setting a fundraising goal will help keep you motivated and will show potential donors you’re committed to your fundraising campaign. Your supporters will want to be part of your success as you pursue your target!
3. Tell your story and ask for donations
Open up about why you care about the blood cancer community. You can share your own personal connection to the cause or your concern about blood cancer’s impact on families, especially in light of other challenges like the pandemic.
Reach out to your contacts in whatever way works for you and for them – by email, social media, phone, Zoom, or in-person!
4. Share updates
Keep your friends and family posted about your fundraising progress. It will remind them to donate or to participate in your fundraiser. Your supporters will appreciate the updates and feel like they’re an important part of something special.
5. Thank your donors
Thank your supporters when they make a donation, and circle back to everyone after the event to let them know the grand total raised. It will go a long way to making your donors feel appreciated - and inclined to give again the next time you ask.
- Send an email
- Post your thanks on social media
- Make a phone call
- Mail or drop off a card
Step 2 – Fundraising with The Jim Abernethy Challenge
- Asking for a donation directly is by far the most straightforward way to fundraise. Don’t be discouraged if nothing happens after the first try. Many people will give if you ask more than once. So, ask again and again!
- Ask for donations on social media. Remember to inspire your donors by sharing why you’re involved.
- Check if your employer matches donations! https://www.bloodcancers.ca/get-your-company-involved
- Use Strava and your activity to motivate friends, family and colleagues to donate:
- Asking for a donation per KM of movement
- Donate to set a song of your choosing on repeat for my run/walk
- Donate $137 for the 137 different types of blood cancer I am moving for a cure!
*If you don't have a personal story to share, please consider sharing Jim Abernethy's story:
Check out the fundraising tools and other resources available below to support your fundraising campaign - email templates, social media templates, logos, etc!